Ongoing Content, Done for You

Content Engine

The Content Engine is a 12-month program that keeps your practice publishing. Each month we plan, write, and schedule a batch of content from your Brand Foundation Library. You review it once, and we publish, distribute, and report on what happened.

Book an intro call See what you get

This month's content12 posts

A great company can still be a bad concentrated positionReady to review

The AMT crossover is not a number. It is a schedule.Ready to review

The 10b5-1 plan question most executives get backwardsReady to review

What I tell clients who ask if they should wait for a better priceApproved

What to do with your RSUs in the six months before an IPOApproved

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What to do with your RSUs in the six months before an IPO

The six months before an IPO are when the decisions that matter most get made, usually by people who have never made them before.

Whether to exercise vested options early, how to plan around AMT exposure from that exercise, whether QSBS eligibility applies and what it requires, and how to structure a 10b5-1 plan before insider status changes at the listing.

What You Get

Content for every stage, from first search to booked call

Three to four LinkedIn posts a week plus monthly website articles, landing pages, and ongoing lead magnet creation, all run through the same loop.

Long-form articles

Published on your website, aimed at the questions your ideal clients search for before they know they need you.

LinkedIn posts

Three to four a week on your personal profile: points of view, client stories, frameworks, and common client questions, in rotating formats from text posts to quote graphics, carousels, and polls.

Newsletter editions

For the prospects who weren't ready yet and the clients who refer you. Keeps both warm.

Lead magnets and nurture emails

New or refreshed guides when the data shows a gap, with the email sequence that follows a download.

Page updates

Refreshed copy on high-traffic pages when performance says a page should change.

Three reports

Website analytics, search rankings, and content performance, including how often ChatGPT, Perplexity, and Google AI cite you.

Trust That Compounds

Your content needs a long-term investment strategy, too

AdvisorForward is for dedicated founders who care about building a reputation and business that compounds over time — not chasing a short-term influx of leads or "going viral" with inauthentic content.

Search rankingsEach article adds a page Google and AI tools can rank. Month 8's article benefits from the seven before it.

Email listEvery lead magnet download and newsletter signup joins a list you own, so each month's content reaches more people than the last.

AI visibilityThe more your positions are published and cited, the more often ChatGPT, Perplexity, and Google AI name you for your niche.

The archiveTwelve months of approved, published work in your voice becomes a library you can send prospects, reuse in meetings, and keep forever.

How the Engine Runs

Every month, each step feeding the next

Most advisor content is market commentary aimed at people who already have an advisor. Each month's batch covers the whole arc instead.

Define the audience and target

Each piece of content has a defined target, buying journey stage, topic, and purpose.

Filter through brand guidelines

As the content is created, it gets filtered through your brand foundation so it sounds like you and speaks directly to your defined target.

Refine and publish

Content is reviewed, tweaked, and refined to ensure it matches our quality bar and passes AI checks. Content is always edited and refined by humans before you ever see it.

Solving the AI Gap

How we solve the AI content problem

Your positioning, messaging, and audience profile are documented first, so every piece is built on a foundation with a clear point of view.

Most AI-generated content

Starts from a blank prompt instead of a documented point of view.
Sounds exactly the same, using the same words, phrases, and writing style. Doesn't capture your voice or way of speaking.
Has no original thought or opinion. It summarizes the information it finds.
Is easily recognizable and reduces readers' trust.

How our content engine uses AI

Starts from your documented experiences, observations, and opinions, which AI can't replicate.
AI references your library and follows strict guidelines to sound like you instead of everyone else.
AI organizes, expands, and communicates ideas you already hold.
Is specifically trained to avoid common AI "tells" and phrases that every AI model uses.

Next: the website. The engine runs on a site built to be found. See how we build and rewrite the website your content points back to.

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See how the engine would run for your practice

Book a call and we'll walk through a sample month, look at what you publish today, and tell you straight whether it's a fit.

Book an intro call

No obligation. Free review of your current strategy.